About 101-5 The Point

At WPOI-FM our job is very simple. We want to engage our listeners, viewers and members with your product or service in the most powerful and cost-effective way. To help achieve maximum success, we offer a number of capabilities and solutions to create a truly integrated marketing program for your business.

• WPOI, 101.5 - The Point is Tampa Bay’s Thirty-Something’s Radio Station. For more than 8 years, 101.5 The Point has consistently delivered one of the largest listening audiences among Adults 30-50.
• 101.5 The Point is enjoyed by both men and women as it is one of Tampa’s few gender-balanced radio stations targeting Adults 30-50. There is virtually no waste as nearly all listeners are in this age group.
• The Point’s Thirty-Something’s are individuals who are Working…Playing…and Spending…The average Point listener earns well above the average Household Income, is College Educated, Employed in White Collar Jobs and Owns Their Own Home.
• 101.5 The Point is more than radio. Providing multi-platform solutions, we integrate on-air, online and on-site capabilities through Event Marketing at Tampa Bay’s most desirable events.