About The New X106-7 World Class Rock

The New X106.7 World Class Rock

• What is World Class Rock? It’s music for discriminating rock fans that appreciate quality music, love the classics but also the music of today. World Class Rock means quality rock music presented in an intelligent manner without pop songs or rock that is too heavy.
• X106.7 World Class Rock is music from the last 40 years mixed with important rock artists of today, with no pop or metal. Some call this genre Adult Rock … some call it Adult Alternative … but we like to think of it as the best Rock … the World Class Rock!
• X106.7 will target both sexes with a male skew of 65%/ 35%. This music-intensive station will be listened to by adults age 35 – 49 with a 50%/ 50% Hispanic – Anglo composition.
• These targeted adults have money to spend and are open to trying new and different products and services. A large segment of the audience will be in the “Age of Acquisition” or the “Age of Upgrade”. These consumers have a multitude of wants and needs and have the money to make these purchases!