Increase visibility and generate leads from young, active adults who are not currently brand loyal to any particular insurance company.

Sales Managers and the lead Account Manager spent many hours digging into the needs of State Farm to truly understand what their unique proposition was to this younger demographic.

A significant sponsorship of 97X's annual concert, Next Big Thing, was used as one of the tactical solutions for State Farm. The sponsorship consisted of interaction with the audience on a one-to-one level, lead generators and high visibility integration into the programming and content of the concert.

Over 4000 leads were generated for State Farm and they considered the event a large success, the most successful event they participated in across the entire state of Florida!