Connecticut Information Technology Institute wanted to improve the quality and quantity of inquiries for their classes offered at the UConn Stamford campus. The client needed to increase awareness of CITI’s ability to service the needs of lower Fairfield corporate and institutional markets.

Created an annual campaign utilizing on-site, on-line, and on-air components. On-site included sponsoring local high school football games to reach parents, and the client was able to go on the field and talk to prospective students. Creative for on-air was focused on Open Houses so that the client could showcase their new labs. On-line included banner ads tying in with the Open House dates. Listen to one of their commercials.

The high school football game promotions ran as planned, September through November. The client was able to link the football game schedule on their website to cross promote the event.

The annual campaign was a success. The client’s leads from the Open House were mostly generated solely from the radio campaign on 1400 WSTC / 1350 WNLK. Due to the success of the Open Houses for the CITI offered classes, the client had to create additional classes to accommodate the new student enrollment.