Increase attendance of their summer concert series called Concerts Under the Stars. This year, there was an added concert, so that was another challenge to make sure that they didn’t get “stale” after the first 3.

We would post all of the details, along with how to order a box dinner for the concert on magic1053.com. We also included all of the information about each band that would be performing at Concerts Under the Stars.

Give away tickets to Concert Under the Stars online through a simple register to win and promote it through streaming audio and on-air ads. Promoted that Magic 105.3 would be on-site and you could win even more prizes at the event.

Although this was one of the hottest summers on record in San Antonio (50+ days of 100 degree weather), all 4 concerts were very successful. It was very hot during the concerts, but the crowds were big, the music was great and everyone was pleased!