The Lion and Rose has been in the market for over 5 years and did not have an email marketing plan set up for their company. The new Marketing Director reached out to us for assistance.

In order to build a database we needed to create a contest giving listeners to option to opt-in for more information from The Lion and Rose. We had a three month window to do this and their goal was 600 opt-ins.

Keeping the campaign entirely online we used three rotating banner ads, stream audio, newsletters and sponsorships of various channels on each station's website. The contest was featured on each stations contest page and was set up like a trivia. Listeners had to answer questions from the clients website which drove traffic to thelionandrose.com.

The Internet only cluster campaign was a success. The Lion and Rose collected over 1,000 opt-ins to start their online newsletter. In addition, one station had an online coupon that had over 100 redemptions in a two month window. Overall, the client was extremely satisfied with the results and will be coming back on in the fourth quarter.