 | When we dreamt this up months ago (in the Creative Problem Solving session) I could have never known what it would mean to our community. - Jourdan Hathaway, EVOK Advertising |
| The Challenge | Creating a high profile promotion that would tie together two of their biggest accounts, Workforce Central Florida and Orange County Public Schools Technical division, was the challenge issued to Cox Radio Orlando by local ad agency, EVOK Advertising. They wanted to do something that would tie in to Workforce’s existing career fair…but really turn up the volume and create some buzz in the community |
| The Resource | A Creative Problem Solving session brought the EVOK creative team in to Cox Radio Orlando to generate ideas with James Marshall, Power 95.3 Account Manager and his team. The group generated 70 ideas that day, 25 of which EVOK felt had some potential. The Careereoki idea was #64. |
| The Idea | Power 95.3 developed a Careereoki micro site on power953.com for listeners to enter the contest, view videos, vote, upload videos and learn more about the contest and its sponsors, Workforce Central Florida and Orange County Public Schools. Careereoki was promoted via: heavy on-air presence, a series of remotes at OCPS CTE Tech Center and a WCF Job Fair , online at power95.3.com with rotating banners, streaming audio and the newsletter, OCPS and WCF official websites, billboards and newspaper ads. |
| The Results | Extensive media coverage on local and national TV, newspaper and internet generated the community buzz EVOK was hoping for and dozens of video submissions were received in the first few days of the promotion. National Media Coverage: CNN | Good Morning America |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
