 | “What was different in meeting with WPLR is that they developed a customized campaign that was unique and set me apart from all other Honda dealers.” Ed DeMarseilles – General Manager |
| The Challenge | Curtiss Ryan Honda has always been a leading Honda dealer in volume and customer satisfaction. Honda does not like to advertise price points to drive a sale. They let the national advertising sell the vehicles and it’s up to the dealership to make the difference. |
| The Resource | Then how can one stand out against other Honda dealers only minutes away? The market place has become more competitive. Customers are likely to shop from dealer to dealer to save money. |
| The Idea | At the time, Chaz & AJ had just arrived at WPLR. They weren’t proven in the market and were following in giant footsteps of the previous morning show. Curtiss Ryan Honda took a chance based on our vision of the potential of Chaz & AJ with live testimonial reads. |
| The Results | Curtiss Ryan Honda has had a live testimonial campaign with WPLR & Chaz in the morning for more than four years. The General Manager Ed DeMarseilles is very pleased with the way his dealership is represented by Chaz. Chaz’s delivery is credible and persuasive and allows Curtiss Ryan to separate themselves from the competition. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
