Needing the phone to ring to give leads to sales person tell people that he does roofs and Gutters.
He had not advertised in the past couple of years prior to coming on our air. To grow his business, he wanted to have his name at the top of everyone’s mind and to tap into a market that no other roofer was using.

Make the client known!
Nelda Marks created a schedule that had high frequency utilizing the country stations and classic rock. It was a customized schedule, the message was intense on “call the Roof Dr”. The storms hit last year and who did they remember? The Roof Dr. So much so, that Tim did not have enough employees to handle all the new business. I took him off the air until he could catch up with all of the appointments and the estimates.

Targeting anyone who owned a home.
The message was simple Call the Roof Dr. for a free estimate. We added WVEZ and online to the media mix. We had several commercials ready to go at all times. One to follow rain and storms, one to follow heavy wind and one general commercial discussing roof repair and leaks.

Tools Away!!
Tim’s business is growing, he has increased his work force from 5 to 25, receives 100 calls a week, set’s up free estimates from each call. The advertising has lead not only to increased service business, but also new qualified employees.