"We saw fantastic results.” - Mark Slater, President of Turner Pest Control |
| The Challenge | We had to find a way to help Turner generate business from existing households |
| The Resource | WOKV conducted brainstorming sessions (which included homeowners), to develop a marketing model for Turner Pest, focusing on how to re-positioning their image. |
| The Idea | Commercial messages to homeowners, Turner Pest Control become a guest "expert" on WOKV's "Home and Garden Show"; where they were able to demonstrate their knowledge and professionalism (and personality) by discussing common pest problems, treatment, and other issues of concern to homeowners. This gave Turner a position as THE local authority in the world of pest control. |
| The Results | Turner Pest Control has seen a positive return on their marketing dollars spent on WOKV, and decided to advertise to our audience on a long-term basis. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
