| "...We recommend 96.9 The Eagle!" - Bob Shatsar, General Manager |
| The Challenge | Increase the store traffic at Auction Direct USA dealership from people who have quality credit scores. |
| The Resource | A Cox Radio brainstorming team went to the dealership and walked through the buying process, followed by a "Q & A" session with Auction Direct USA General Manager Bob Shatsar. |
| The Idea | On-air and online commercials focusing on introducing the dealership to our listeners and the positive nature of their car-buying experience at Auction Direct USA. |
| The Results | Month-to-month sales increased significantly, and they report a better quality of car buying prospect was coming to the dealership. Their closing ratio doubled and they also reported that luxury pre-owned autos were selling very well also. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
