“When we initially met to discuss sponsorship opportunities with FM100, a key objective was to be able to measure each campaign. The results have turned out very well." Paula Aila, Strategic Operations Manager, Honolulu Advertiser |
| The Challenge | In tough times, when every advertising dollar spent by clients must show a proven ROI, the Honolulu Advertiser challenged the KCCN-FM100 staff to come up with promotional ideas that would produce measurable results. |
| The Resource | Paula says it best… “ I want to take a few minutes to say how much I truly enjoy working with Heather, Roni, Ann, and the entire team at FM100. Your team is positive, upbeat, and always provides solutions and opportunities for The Honolulu Advertiser.” |
| The Idea | The KCCN-FM100 team knew that the Advertiser would be a great sponsor and partner for the Birthday Bash. But how to get that vital and measurable ROI? And how about teaming up with the Advertiser for a print/radio Vegas Flyaway promotion, to be measured by on-line hits? |
| The Results | With KCCN-FM100 staffers pitching in to help collect email addresses at the Birthday Bash, 1200 new names were added to the Honolulu Advertiser data base. And the Vegas Flyaway? Let’s just say the 25,000+ hits on honoluluadvertiser.com resulted in a very satisfied customer! |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
