Summer is the peak selling period for 7-Eleven’s popular Slurpee drink. 7-Eleven wanted to drive traffic to the stores, rebuild the Slurpee brand, give back to loyal customer and connect with core consumers by integrating social networking into promotions.

Edna says it best herself…”Thank you so much for all your support on our first Slurp Out Loud movie premiere. Your team was organized and execution was top notch. It is always a pleasure to work with you all!”

7-Eleven was already involved with the Transformers 2 movie. The KPHW team partnered the client with the Regal Theaters to buy out an entire theater for the premiere. KPHW promoted van stops at 7-Elevens around town where listeners could buy three Slurpees and get a free ticket to the movie.

Edna continues… “Because of this promotion, we are able to continue building our followers on Twitter and use that as an additional medium to communicate with our customers. We would certainly love to make this an annual summer event – all customers need to do is follow us on 808Slurpee!”