"We consider K99.1FM a 'heavy hitter' for us in terms of advertising. - Sher Patrick, Community Blood Center |
| The Challenge | "We start the summer with a holiday weekend, and thats very difficult for blood centers nationwide because that has the potential for a lot of blood usage when collections are down." |
| The Resource | "When we have a big event coming up, thats when we turn to K99.1FM. We need that heavy hitter." |
| The Idea | Nancy and Kerrigan have adopted blood donations as one of the things they are committed to
thats little more than just your average professional commitment to something thats a personal commitment." |
| The Results | "We kicked off the summer with a bang, it was great we had a tremendous response of donors that came in." "Your listeners are patriotic, compassionate, caring. and they do what Nancy and Steve ask them to do. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS


