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"We consider K99.1FM a 'heavy hitter' for us in terms of advertising.”

- Sher Patrick, Community Blood Center


The Challenge
"We start the summer with a holiday weekend, and that’s very difficult for blood centers nationwide because that has the potential for a lot of blood usage when collections are down."
The Resource
"When we have a big event coming up, that’s when we turn to K99.1FM. We need that heavy hitter."
The Idea
Nancy and Kerrigan have adopted blood donations as one of the things they are committed to… that’s little more than just your average professional commitment to something – that’s a personal commitment."
The Results
"We kicked off the summer with a bang, it was great – we had a tremendous response of donors that came in." "Your listeners are patriotic, compassionate, caring. and they do what Nancy and Steve ask them to do.
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS