 | "We have to be on K99 if we want to buy effective media" - Jay Lawrence, Jeff Wyler Automotive Group |
| The Challenge | “These are unprecedented times in the car business. We’ve made some hard decisions in the past year about everything from personnel to advertising.” |
| The Resource | “We’re selective in our advertising dollars. With K99 there’s such a strong audience and K99 is a great partner. They step up and they’re very strong in the Dayton market.” |
| The Idea | “We really dissected where we were spending money and came out with a strong program where K99 is one of our main partners.” |
| The Results | “We’ve had to cut some others out but K99 has grown in advertising dollars from last year. We make sure they’re in the mix in all of our advertising. We have to be on K99 if we want to buy effective media.” Listen to what Jay Lawrence of the Jeff Wyler Automotive Group has to say about K99.1FM. |
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