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"We finally found a way to gain mass exposure to Greene County residents."

- Jennifer Dietsch, Clark State


The Challenge
“We’ve been able to brand Clark State over many years of advertising, but our new campus was struggling to find ways to show the many different programs it has available closer to Dayton.”
The Resource
“My rep listened to my needs outside of our main campus and immediately mentioned the upcoming event at Wright Patterson Air Force Base as a great opportunity for our Clark State Greene Center to get exposure with thousands of potential students in the Greene County area.”
The Idea
“We built a mini-campaign around the Freedom's Call Tattoo event, focusing our efforts on retaining our brand position with a focus on the newer Greene Center. We focused our attention on our Aerospace Technology programs because the event was centered around the Air Force.”
The Results
“We got more than just exposure, we talked with several hundred potential students and setup admission appointments with 5 students for classes at our Greene Center location. This is one of the most successful events we’ve been a part of – we finally found a way to gain mass exposure to Greene County residents!”
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