"The advertising works, our results have been fantastic." - Sher Patrick, Community Blood Center |
| The Challenge | At the end of every year, we come upon 2 weeks in which our blood drives go from 70 down to 8, so its a very difficult couple of weeks to collect blood. |
| The Resource | We have found that by having the WHIO Morning Show with Larry Hansgen out there at the blood center, we are able to get the word out. |
| The Idea | We have Larry come out the first week of the year, and he lets people know that its an important way to support the community. |
| The Results | The advertising works, it gets the word out. Because Larry says to come in and donate, they do. Our results have been fantastic. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS


