“Not all HVAC and Home Improvement companies operate the same. With the economic downturn, clients needed to portray a message that encourages customers to not simply choose a supplier simply because they offer a low price."

“We have multiple HVAC and Home Improvement clients, an area Home Improvement Association, plus a platform where they can portray themselves as credible experts in their field."

“The “Ask the Expert” format had always been sponsored by only one client for a 52-week period. Why not make the ATE show better fit the clients’ needs by showcasing multiple businesses in one category and add a station host who features a special guest each week?"

"More than ten clients are part of the Home Improvement team who are now perceived as experts in their field. They have direct interaction with potential clients and listeners via call ins every week and it is not at all unusual for them to leave the studio on Saturday and find a line a customers outside their door at their place of business, wanting more information or products that were just discussed during the show."