Community Health Network needed to be positioned in the community as a not for profit organization who is committed to ensuring the highest quality of healthcare delivery to our community. They also needed to be positioned as a community resource who promotes community safety and awareness.

94.3 WYBC developed consistent marketing plan that positioned Community Health Network as a community organization that excels in service, quality, and value. The marketing campaign that we’ve developed is a comprehensive 3 month plan, consisting of a monthly on-air and on-line commercial schedule, centering on a consistent message. The campaign also featured strategic positioning opportunities including but not limited to the sponsorship of the 94.3WYBC Coats for Kids campaign.

Community Health Network and 94.3 WYBC conducted brainstorming sessions and generated ideas that produced results. At times, the brainstorming sessions included the entire staff of 94.3 WYBC, including but not limited to promotions and production.

The Coats for Kids campaign was a big success. Over 400 coats and additional materials were donated. To encourage donations of coats, participants dropping off coats met firemen and received concert tickets, store gift certificates, and additional gifts. On December 19th WYBC held a Coat Distribution Party. There were lots of activities for families including face painting, family photos, crafts, music, educational displays on healthy living and contests as well. Community Health Network was directly in front of their target, and was very pleased with the results.