Comment on this video | "The audience for the radio station brings in so much traffic to my business that I can't live without them anymore." John Mocadlo - Barberino Nissan |
| The Challenge | Their goal was to go from selling 160 cars per month to selling 200 cars per month and to attract more African-Americans. "We've used television for a long time and neglected to use radio because we thought it was the way of the caveman, but when Maria and Mishon told me about the benefits of what WYBC would be to our dealership, we decided to take a shot with it!" |
| The Resource | Plan to reach targeted demographic! Every month was a new special to attract more customers. WYBC's Sales Manager, Maria Lashley and Account Manager, Mishon Jones sat down and discussed each month's campaign and helped with the scripts for the commercials. |
| The Idea | We worked together by devising a plan that would increase the amount of African-Americans by utilizing the voices of two salesman, Jermaine Harris and Alex Kethum, who themselves are African-American. As a result, more cars would be sold to the targeted demographic. |
| The Results | There was an increase per month on cars sold and the amount of African-American customers was increased as a result of utilizing black voices in their commercials! "It's brings in so much traffic to my business and I can't live without them anymore!" |
