 | “People come in all the time saying they heard the ad on the radio.” Janet Holcomb Owner Fitting Touch |
| The Challenge | The Fitting Touch was looking to increase the number of new clients. |
| The Resource | The Fitting Touch ran advertisements on WNCB and Lisa Mason Endorsements on WBPT two weeks out of the month. |
| The Idea | The idea was to use a special incentive in the radio ads, 20% off for new clients who mention the radio commercial to entice new clients. |
| The Results | Client has seen an increase in new clients so much so that they have signed on for the rest of the year. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
