The Birmingham metropolitan area has over 800,000 people in 5 counties, with an ethnic population of 27.6%. The area has undergone dramatic changes both economically and socially over the last 30 years. Once primarily an iron and steel manufacturing community, Birmingham's economy is now fueled by the medical and banking industries. Birmingham is a vibrant city with superb restaurants, museums, sporting events, and cultural offerings. The 7 Cox stations reach over 50% of the cume, and target every important lifegroup.