Drive awareness of the Honda EU300i generator while delivering quality leads to local Honda Power Equipment dealers.

Several customer needs analysis meetings and brainstorming for the dealer group.

Organize Honda Power Equipment dealers to participate in a program with Honda Power Equipment. The co-op program will allow each dealer the opportunity to highlight their store via website assets and on air commercials. The registration form would further qualify with specific questions regarding generators.

Generator orders from the dealer group are up vs. last year. One dealer in particular sold 12 generators during the promotion. "I don't sell that many generators in an entire month. People were coming in all week and especially during the remote asking me about generators – outstanding!"