The trouble with the economy caused a drop in interested homeowners and prevented others that were interested in getting the credit for the job. In addition, the cost of supplies was increasing and leads shrinking causing the cost of acquiring a customer to rise dramatically. In what ways might we increase sales from qualified homeowners while simultaneously decreasing the cost of acquiring customers?

Several customer needs analysis, brainstorming and strategic marketing evaluation and planning.

Shift advertising budget from mediums that were not generating leads from qualified homeowners – unqualified leads (unable to get credit) were a waste of company time and resources. By moving the advertising budget from these non-efficient sources to WSB-AM, The Siding Doctor was able to expand their reach of the News/Talk 750 WSB AM audience by expanding from the Neal Boortz program to also advertise during the Sean Hannity and Herman Cain programs in addition to some weekend programming and rotating banners on WSBradio.com - thus creating an exclusive advertising partnership with News/talk 750 WSB. The on–air schedule was targeted to key programs to create saturation within that shows core listeners. The on air commercials and banner ads focused on tactical offers to drive response from consumers currently in the buying cycle and generating immediate calls and leads.

A record year for The Siding Doctor! While many of his competitors went out of business, The Siding Doctor grew 9.2% in 2009! Lead costs were down 35% year to year. The client maintains an exclusive partnership with News/talk 750 WSB and continues to generate the most qualified leads from the WSB-AM audience.