Introduce Shoeland, a new retail outlet in Atlanta to the community while showcasing “value” as a strategy due to the changing buying habits of the consumer during the down economy.

A Marketing Strategy Model Session uncovered the positioning statement “ High Fashion with Low Prices.”

An integrated campaign including on-air, online and onsite components. A highly tactical offer was utilized to excite the consumer and embed value in their minds….as well as insure the “why buy now” which was important to the client. The first 50 consumers who purchased a pair of shoes received a free pair of shoes. It was a risk, but a hit with the listeners!

The location realized over $5000 in sales in one day. Robin Zhou the owner said, “That is great results. I usually do that same amount in one week!” Shoeland is now a consistent customer for 95.5 The Beat.