Increase sales by introducing the service to a new socio-economic segment.

Qualitative was used for the VBR. After a thorough C.N.A. using the Marketing Strategy Model, brainstorming assisted with the creative messaging requested by the client. Retail Sales Managers were utilized as inside coaches.

After contracting with the client that the campaign must have a lot of enthusiasm and creativity to reach this segment, it was determined that CJ, the very popular morning show host would endorse the service. The Campaign was integrated utilizing a combination of commercials on air, streaming online and video on 955thebeat.com. Video allowed our listener to engage in the process by viewing the morning show host receive consultation as well as procedures.

WBTS delivered over 80 calls in the first month with a closing ratio of about 25%. The client was quoted as saying the results were “outstanding and very creative.”