Comment on this video | Creative ideas keep us coming back to 95.5 The Beat Marie Whitworth, Local Marketing Manager, Boost Mobile |
| The Challenge | Increase sales to all Boost Mobile dealers in the dealer group during the holiday season with a limited budget. |
| The Resource | Multiple needs analysis’, creation of two 3rd party tie-ins (Motorola and Quik Trip), in house production and copywriting staff. |
| The Idea | Buy a new state of the art Motorola handset from participating Boost Mobile dealers and receive a $20 gas card from Quik Trip. The dealers received equal rotation for their specific location in the commercial copy. Integrated website assets added frequency and buzz to the promotion and noted the participating dealer locations. |
| The Results | Individual Boost Mobile dealer sales were up between 5-10% in 4th quarter. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
