 | “Not only did we sell the event out for the client, we were able to obtain referrals for new clients from this campaign.” Lisa Williams |
| The Challenge | Victory of Diabetes is an awareness and prevention event produced by the American Diabetes Association. To insure success, branding and credibility were key. |
| The Resource | Customer Needs Analysis, Brainstorming. |
| The Idea | Cynthia Young who is diabetic served as the endorser of the campaign. It spoke to the audience as extremely authentic and credible. |
| The Results | For the first time, the event was completely sold out…..6 days before the event! This success led to a renewal – a campaign to promote another ADA fundraising event. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
