Protect and defend current number of transactions by refocusing the positioning towards it’s re-finance and loan consolidation products (as a result of the economic downturn).

Qualitative positioning was used as VBR. Once in the door, a complete C.N.A was performed using the marketing strategy model.

Integrated program that included broadcast and streaming. Creative is changed frequently and is highly tactical with a “hard to refuse” offer. Copy reflected “what’s in it for the consumer” to help with the tough times.

Kiss has become the #1 lead source for 1st Option.