Increase summer rentals of Sea Island Cottages by targeting Atlanta consumers versus overseas consumers due to the economic downturn.

Multiple CNAs, a Marketing Strategy Model, brainstorming and meetings with the Vice President of Marketing and eight Sea Island managers.

Remembering her favorite family vacation and a cherished family photo, an Atlanta native and Sea Island lover reminds her sister of Sea Island’s private beaches, horseback riding and their many family traditions, and announces for the first time ever, a special Sea Island offer…rent a Cottage for a week and get a weekend for free.

Of the 150 cottages offering a special promotion, 100% sold out in two weeks. WSB AM wrote a series of ads, continuing to focus on family memories and traditions, promoting another property, The Cloister. The Cloister quickly booked solid for the remainder of the summer.