 | We obtained 17 new customers in a 3-week period and only 5 from your station’s competitor.” Michael Tracey, Owner |
| The Challenge | Attract an older as well as more affluent female demographic to purchase the Body Wrap service from Suddenly Slimmer locations. |
| The Resource | B98.5FM’s in house copywriting and production staff produced Suddenly Slimmer’s commercial after reviewing the campaign planning form provided by the account manager. |
| The Idea | An on-air campaign with a strong New Year’s resolution tactic - A weight-loss guarantee of 6 to 20 inches on the first visit. |
| The Results | 17 new customers. A renewal is planned for March 2010. |
BEST PEOPLE + BEST PRODUCT ENVIRONMENT + BEST SOLUTIONS = BEST RESULTS
