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| Investor Relations |
Q&A with Cox Radio, Inc. |
Cox Radio is the largest pure-play radio company in the country, and that's a position
the company plans on keeping, and advancing.
3 questions with:
Neil Johnston
Vice President and Chief Financial Officer
Rich Reis
Group Vice President
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Marc Morgan
Executive Vice President and Chief Operating Officer
Dick Ferguson
Executive Vice President
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What are the advantages to Cox Radio of being
just radio?
REIS: It means we can make radio our number one
focus and concentrate solely on being the radio experts.
FERGUSON: All businesses are about the big picture
and endless details. When you're dedicated to one
concern – like Cox Radio is – you have a much better
chance of getting the second part of that equation right.
Our stations are rooted in the needs and desires of radio
customers – listeners and advertisers – and we work
flawlessly to give these constituents what they expect,
what they have told us they want via research, in a consistent
manner. There's a clear discipline at Cox Radio
because we are concerned 100% with radio customers.
MORGAN: We're radio specialists and that helps us attract
the best talent. Because people know we are passionate
about radio only, they know we can't, and won't, have
another higher priority.
JOHNSTON: To be successful, it's all about focus. When
you focus on what you do best, it leads to exceptional
performance. Being exclusively radio gives us a single
purpose and a single mission.
What are the advantages of Cox's singular radio
focus to advertisers?
JOHNSTON: Our advertisers know that we understand
radio...understand how to use it and how to make it
work for them.
FERGUSON: Because we don't have to worry about other
media – cable, newspapers, etc., – our operations have
one strategic philosophy: provide a good environment for
radio advertisers to reach involved, loyal radio listeners.
Across all our stations we are true to providing an excellent,
consistent product that reflects our commitment to
1) limit the number of advertisements in a given time
period and 2) provide a first-rate product on a technical
basis. Cox advertisers are guaranteed that same product
at every one of our stations.
REIS: Because we aren't concerned with multiple media,
all our efforts go into helping customers sell their products
and services via radio. Successful radio advertising
gets our full attention.
MORGAN: We have people here who think radio every
waking hour...who constantly work on how radio can
serve our listeners better and that just naturally translates
into doing a better job for our advertisers.
How does CXRi fit into this radio-only focus?
MORGAN: For us, the Internet has value as it allows
us to blend the best of two media together. It's a complement...
another conduit to extend our brand locally
and help our advertisers succeed.
JOHNSTON: With CXRi we have another way to give listeners
alternate access to our stations. CXRi enriches
the listening experience and gives it another dimension
of information.
REIS: We call CXRi the 25th hour. It's something that
supports our radio stations and is a synergistic part of
them. CXRi isn't an independent effort but a complement
to the stations.
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