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SNAPSHOT: WNCB-FM

97.3 The Buck
Name: 97.3 The Buck
Format: Country
Market: Birmingham, AL
Frequency: 97.3 MHz

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Overview
Cox Radio, Inc. is one of the largest radio broadcasting companies in the United States. The Company operates, acquires and develops radio stations primarily in markets ranked 10-70 based on revenues. A majority of the Company's stations are concentrated in the Sunbelt. Upon completion of all announced transactions, Cox Radio will own, operate or provide sales and marketing services to 86 stations in 19 markets. This radio portfolio includes 71 FM stations and 15 AM stations. In 16 of its 19 markets, Cox Radio operates three or more stations. Get more information about our stations .

Advertising
Cox Radio prides itself on turning one-time customers into long-term clients by building their businesses. Experience proves that empowering our Account Executives to deploy all resources to create advertising and marketing solutions helps our clients’ promotional strategies succeed. Find out more about successful marketing with Cox Radio .

Syndication
Cox Radio also syndicates a variety of radio programs, including Neal Boortz and Clark Howard. Learn more about our syndicated personalities .

Innovation
Cox Radio knows that listener engagement is the service that we provide to advertisers. We build listener engagement by providing fabulous programming on-air, interesting features online, and lively events on-site. Cox is committed to providing our stations with powerful tools to complement the on-air broadcast: locally programmed radio station websites. Each station has its own brand new website, which enhances listeners’ experience, as well as advertiser campaigns. Learn more about Cox Radio websites . Many stations offer mobile campaigns, email newsletters and other interactive applications to complement online marketing and promotion campaigns.
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