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Client Success Stories |
Featured Success Story: KRTR and Pizza Hut
Pizza Hut was going to debut a new product, The Chicago Dish pizza, and wanted a way to introduce it to the public, but the marketing budget had been spent for the year. They have been a key account for KRATER for many years, so the station wanted to help them with this problem.
The result? Pizza Hut was ecstatic with their new product debut!
How'd they do it?
Read the success story or view more success stories
The advertisers who consistently get the best results from advertising with Cox Radio stations are smart about how they use us.
They call us early in their planning process. They allocate sufficient time when they meet with us. They’re open, forthcoming and candid. They let us in on the big picture. They share their concerns, challenges, frustrations and opportunities. They provide us with broad access to their people, their operation and their data. They’re trusting, and that trust is rewarded with confidence. Their people work along side ours to create ideas and solutions; they roll up their sleeves just as we do to carry out plans. And then, they huddle with us afterwards to figure out how to make it all work even better next time.
Sometimes sales can be an adversarial relationship; if you spend the money, the sales person wins. If you don’t spend the money, the sales person loses.
At Cox Radio, we approach client relationships with the goal of creating an alliance for mutual success.
We can both win.
There are hundreds of clients across the United States who will verify that reality. They’ll tell you it is professionally fulfilling—and financially rewarding—to do business with Cox.
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