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Cox: People and Passion
Whether you’re the owner of a small business, a marketing manager for a large company, or a media buyer at an advertising agency, you understand the value of working with people who are passionate about what they do and the people they serve. You value the kind of person who transcends the role of “vendor,” and becomes a virtual partner in business to help you succeed.
As an employer, Cox Radio strives to attract precisely those kinds of people. We are constantly recruiting for quality personnel. We invest heavily in screening tools to make sure every prospective Cox employee is not only qualified for the job, but equipped to excel in their position. Then, we provide each person with a healthy, stimulating work environment so they can look forward to every workday with enthusiasm.
Finding and hiring the right people is only the beginning. Then, we screen them again…to gain a deeper understanding of the unique talents of each individual. That allows us to provide the kind of perpetual training that will help each person grow the skills which most interest and excite her or him. Ask around: In the media community, you’ll find a lot of people who think of Cox Radio, Inc. as an employer-of-choice.
You’ll enjoy working with Cox Radio people because they’re people who enjoy their work. If you think it sounds like we’re very proud of our personnel, you’re right. Having the right staff is important to us because we know it’s a priority to you. After all, we’re partners.
The right people. State-of-the-art tools. Continuous development. Abundant support. These make your Cox Radio Account Manager not only capable of providing you with great marketing solutions, but proud to do it.
Accountability
Our most successful client relationships—the ones that have lasted for years—are true partnerships, characterized by mutual accountability. We fully expect you to hold us accountable for what we do, and we’ll hold the same expectation of you.
For our part, that means we won’t knowingly sell you a program that won’t meet your expectations. You see, for us, “win-win” isn’t just a catchy phrase…it’s a policy with some teeth: Either it’s win-win, or it’s no deal. Many media vendors will turn your business away if they can’t win. At Cox Radio, we’ll turn down your business if you can’t win.
So, if it happens that one day we don’t accept the advertising business you’d like to give us, please understand that it’s not because we don’t want you as a customer. On the contrary, it’s because we do want you for a customer, for a long, long time. At Cox, we won’t accept a short-term sale (whose destiny is failure) at the expense of building a long-term, mutually rewarding relationship.
The C.N.A. - our way
The Customer Needs Analysis is a tool that is used—in theory—by a lot of organizations in a wide variety of industries. But often, the C.N.A. seller is a wolf in sheep’s clothing. Often, they’ll say something like, “I’m not here to sell you anything today…I just want to learn more about your business.” Then, as soon as you expose a challenge, they pull out a pre-conceived product or service (or spot package) that they had in mind before they ever spoke with you.
At Cox Radio, the Customer Needs Analysis is a diagnostic tool, not a sales technique. We use curiosity as a valuable resource that helps us understand your challenges and objectives, and how we might help you meet those challenges and achieve your objectives (or exceed them).
What is the current state of your company? What trends affect your business? What kind of customer feedback are you getting? What are your competitive advantages, and how can we best help you exploit them? What are your competitive disadvantages, and how might we help you manage them? Why do consumers love to do business with you? How can we find more customers like them, and motivate them to discover you?
Armed with your input, we are a more powerful resource to you.
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